{"id":4765,"date":"2024-01-19T00:00:00","date_gmt":"2024-01-18T16:00:00","guid":{"rendered":"https:\/\/dailymarkup.com\/?p=4765"},"modified":"2024-01-18T11:14:23","modified_gmt":"2024-01-18T03:14:23","slug":"daily-markup-908-bloomthis-co-founder-penny-choo-shares-what-it-takes-to-build-a-successful-e-commerce-business-in-a-competitive-market","status":"publish","type":"post","link":"https:\/\/dailymarkup.com\/?p=4765","title":{"rendered":"Daily Markup #908: BloomThis\u2019 Co-founder Penny Choo shares what it takes to build a successful e-commerce business in a competitive market"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/dS-GtEszX4PXHYaztKfdXJu4mjn4W7X55-pafT74X9HEXllbZ-QdcAIne_CtnaRGTN4393HxDcn7CQtssdVUNjwt_y5MIKo7jUDKjpbDj1jAlQVbTNhIk83ltpmK7CYs1o0a20fqMDckZ_tAB6HE7Fw\" alt=\"\" \/><figcaption class=\"wp-element-caption\">Photo credit: Vulcan Post<\/figcaption><\/figure>\n\n\n\n<p><strong>Bloom &amp; grow<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Malaysia\u2019s e-commerce market is expected to reach US$18.31B by 2028. This presents new startups with many opportunities, yet it\u2019s a competitive market as consumers are spoilt for choice. So, where should a budding entrepreneur start, and more importantly, how do they grow their brand?<\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/in\/penny-choo-84068234\/\">Penny Choo<\/a>, Co-founder &amp; Managing Director of 500-backed e-gifting platform <a href=\"https:\/\/bloomthis.co\/\">BloomThis<\/a>, shares her top lessons building the brand:\n<ul class=\"wp-block-list\">\n<li>Brands must sell across online platforms, and actively engage with content creators to market, promote, and sell their products.<\/li>\n\n\n\n<li>The more sales channels you have, the better. \u201cIf your table only has one leg then it\u2019s not stable,\u201d she said. \u201cDon\u2019t discount the efforts of building other legs because you might need it before you know it.\u201d<\/li>\n\n\n\n<li>Between growth or profitability, BloomThis did not compromise on either. They focused on business and organizational development, and Penny credited much of this to the brand\u2019s mission of serving customers. \u201cWe need to pour our energies into serving the customers well, not so much on investors,\u201d she explained.<\/li>\n\n\n\n<li>Despite selling non-essential products, understanding their target audience has helped them thrive.<\/li>\n\n\n\n<li>Adapting to changes in e-commerce trends and consumer behavior is essential; for example, buy now pay later (BNPL). \u201cIf that\u2019s the behaviour of how people want to shop these days then we should embrace it instead of resisting. Because it\u2019s still an avenue for your revenue,\u201d Penny said.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Get the full story on <a href=\"https:\/\/bit.ly\/420nrOk\">Vulcan Post<\/a>.<\/li>\n<\/ul>\n\n\n\n<p><strong>Other stories you may have missed:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/bit.ly\/dailymarkup904\">XING Mobility<\/a>\u2019s next-generation immersion cooling battery aims to resolve the anxieties of electric vehicle drivers<\/li>\n\n\n\n<li><a href=\"https:\/\/bit.ly\/dailymarkup905\">JALA<\/a>\u2019s shrimp farming app aims to improve food security while preserving the environment<\/li>\n\n\n\n<li><a href=\"https:\/\/bit.ly\/dailymarkup906\">eFishery<\/a> goes global with local playbook to help fish farmers increase productivity and profitability<\/li>\n\n\n\n<li><a href=\"https:\/\/bit.ly\/dailymarkup907\">Una Brands<\/a> shares the key ingredients for e-commerce brands to increase their chances of being acquired<\/li>\n\n\n\n<li><a href=\"https:\/\/bit.ly\/3O7as7L\">Ringkas<\/a> and Bank Negara Indonesia partnered to make it easier for people to access housing mortgages, offering flexible and competitive homeownership loan programs<\/li>\n\n\n\n<li><a href=\"https:\/\/bit.ly\/3O49KrL\">InvestaX<\/a> and Vayana announced a strategic partnership to revolutionize the availability of debt-based financial products<\/li>\n\n\n\n<li><a href=\"https:\/\/bit.ly\/48VNcle\">Ubuntu Tribe<\/a> is set to launch the Utribe Wallet and GIFT Token to strengthen African capital markets<\/li>\n\n\n\n<li><a href=\"https:\/\/bit.ly\/3RZ0xT0\">YAS<\/a> reached 10,000 policies in Malaysia<\/li>\n\n\n\n<li><a href=\"https:\/\/bit.ly\/48YXbWZ\">Transcelestial<\/a> partnered with Generagua to introduce wireless laser communications to mobile network operators,&nbsp; ISPs, government agencies, and enterprises throughout Mexico<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Bloom &amp; grow Other stories you may have missed:<\/p>\n","protected":false},"author":5,"featured_media":4766,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[322,319],"tags":[434],"class_list":["post-4765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily","category-weekly-roundup","tag-bloomthis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Daily Markup #908: BloomThis\u2019 Co-founder Penny Choo shares what it takes to build a successful e-commerce business in a competitive market - Markup<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailymarkup.com\/?p=4765\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Daily Markup #908: BloomThis\u2019 Co-founder Penny Choo shares what it takes to build a successful e-commerce business in a competitive market - Markup\" \/>\n<meta property=\"og:description\" content=\"Bloom &amp; grow Other stories you may have missed:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailymarkup.com\/?p=4765\" \/>\n<meta property=\"og:site_name\" content=\"Markup\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/500southeastasia\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-18T16:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-18T03:14:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailymarkup.com\/wp-content\/uploads\/2024\/01\/business-tips-ecommerce-bloomthis-oxwhite-malaysia-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ching Yee Ho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dailymarkup.com\/#website\",\"url\":\"https:\/\/dailymarkup.com\/\",\"name\":\"Markup\",\"description\":\"Serving bite-sized news on 500 Southeast Asia&#039;s portfolio companies and insights to fuel your momentum in life and business.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dailymarkup.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dailymarkup.com\/?p=4765#primaryimage\",\"url\":\"https:\/\/dailymarkup.com\/wp-content\/uploads\/2024\/01\/business-tips-ecommerce-bloomthis-oxwhite-malaysia-4.jpg\",\"contentUrl\":\"https:\/\/dailymarkup.com\/wp-content\/uploads\/2024\/01\/business-tips-ecommerce-bloomthis-oxwhite-malaysia-4.jpg\",\"width\":1200,\"height\":628},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dailymarkup.com\/?p=4765#webpage\",\"url\":\"https:\/\/dailymarkup.com\/?p=4765\",\"name\":\"Daily Markup #908: BloomThis\u2019 Co-founder Penny Choo shares what it takes to build a successful e-commerce business in a competitive market - Markup\",\"isPartOf\":{\"@id\":\"https:\/\/dailymarkup.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dailymarkup.com\/?p=4765#primaryimage\"},\"datePublished\":\"2024-01-18T16:00:00+00:00\",\"dateModified\":\"2024-01-18T03:14:23+00:00\",\"author\":{\"@id\":\"https:\/\/dailymarkup.com\/#\/schema\/person\/519b865263ce8210988e9676b536923f\"},\"breadcrumb\":{\"@id\":\"https:\/\/dailymarkup.com\/?p=4765#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dailymarkup.com\/?p=4765\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dailymarkup.com\/?p=4765#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dailymarkup.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Daily Markup #908: BloomThis\u2019 Co-founder Penny Choo shares what it takes to build a successful e-commerce business in a competitive market\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/dailymarkup.com\/#\/schema\/person\/519b865263ce8210988e9676b536923f\",\"name\":\"Ching Yee Ho\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dailymarkup.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2a65dd4b61125a19ff989c4d621a9a0a8f9e7d34b0118d60e00ecec7fd41e330?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2a65dd4b61125a19ff989c4d621a9a0a8f9e7d34b0118d60e00ecec7fd41e330?s=96&d=mm&r=g\",\"caption\":\"Ching Yee Ho\"},\"url\":\"https:\/\/dailymarkup.com\/?author=5\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Daily Markup #908: BloomThis\u2019 Co-founder Penny Choo shares what it takes to build a successful e-commerce business in a competitive market - Markup","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dailymarkup.com\/?p=4765","og_locale":"en_US","og_type":"article","og_title":"Daily Markup #908: BloomThis\u2019 Co-founder Penny Choo shares what it takes to build a successful e-commerce business in a competitive market - Markup","og_description":"Bloom &amp; grow Other stories you may have missed:","og_url":"https:\/\/dailymarkup.com\/?p=4765","og_site_name":"Markup","article_publisher":"http:\/\/facebook.com\/500southeastasia","article_published_time":"2024-01-18T16:00:00+00:00","article_modified_time":"2024-01-18T03:14:23+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/dailymarkup.com\/wp-content\/uploads\/2024\/01\/business-tips-ecommerce-bloomthis-oxwhite-malaysia-4.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ching Yee Ho","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/dailymarkup.com\/#website","url":"https:\/\/dailymarkup.com\/","name":"Markup","description":"Serving bite-sized news on 500 Southeast Asia&#039;s portfolio companies and insights to fuel your momentum in life and business.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dailymarkup.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dailymarkup.com\/?p=4765#primaryimage","url":"https:\/\/dailymarkup.com\/wp-content\/uploads\/2024\/01\/business-tips-ecommerce-bloomthis-oxwhite-malaysia-4.jpg","contentUrl":"https:\/\/dailymarkup.com\/wp-content\/uploads\/2024\/01\/business-tips-ecommerce-bloomthis-oxwhite-malaysia-4.jpg","width":1200,"height":628},{"@type":"WebPage","@id":"https:\/\/dailymarkup.com\/?p=4765#webpage","url":"https:\/\/dailymarkup.com\/?p=4765","name":"Daily Markup #908: BloomThis\u2019 Co-founder Penny Choo shares what it takes to build a successful e-commerce business in a competitive market - Markup","isPartOf":{"@id":"https:\/\/dailymarkup.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dailymarkup.com\/?p=4765#primaryimage"},"datePublished":"2024-01-18T16:00:00+00:00","dateModified":"2024-01-18T03:14:23+00:00","author":{"@id":"https:\/\/dailymarkup.com\/#\/schema\/person\/519b865263ce8210988e9676b536923f"},"breadcrumb":{"@id":"https:\/\/dailymarkup.com\/?p=4765#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dailymarkup.com\/?p=4765"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/dailymarkup.com\/?p=4765#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dailymarkup.com\/"},{"@type":"ListItem","position":2,"name":"Daily Markup #908: BloomThis\u2019 Co-founder Penny Choo shares what it takes to build a successful e-commerce business in a competitive market"}]},{"@type":"Person","@id":"https:\/\/dailymarkup.com\/#\/schema\/person\/519b865263ce8210988e9676b536923f","name":"Ching Yee Ho","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dailymarkup.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2a65dd4b61125a19ff989c4d621a9a0a8f9e7d34b0118d60e00ecec7fd41e330?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2a65dd4b61125a19ff989c4d621a9a0a8f9e7d34b0118d60e00ecec7fd41e330?s=96&d=mm&r=g","caption":"Ching Yee Ho"},"url":"https:\/\/dailymarkup.com\/?author=5"}]}},"_links":{"self":[{"href":"https:\/\/dailymarkup.com\/index.php?rest_route=\/wp\/v2\/posts\/4765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailymarkup.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailymarkup.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailymarkup.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dailymarkup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4765"}],"version-history":[{"count":1,"href":"https:\/\/dailymarkup.com\/index.php?rest_route=\/wp\/v2\/posts\/4765\/revisions"}],"predecessor-version":[{"id":4767,"href":"https:\/\/dailymarkup.com\/index.php?rest_route=\/wp\/v2\/posts\/4765\/revisions\/4767"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailymarkup.com\/index.php?rest_route=\/wp\/v2\/media\/4766"}],"wp:attachment":[{"href":"https:\/\/dailymarkup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailymarkup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailymarkup.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}