{"id":4760,"date":"2024-01-18T00:00:00","date_gmt":"2024-01-17T16:00:00","guid":{"rendered":"https:\/\/dailymarkup.com\/?p=4760"},"modified":"2024-01-16T22:59:28","modified_gmt":"2024-01-16T14:59:28","slug":"daily-markup-907-una-brands-shares-the-key-ingredients-for-e-commerce-brands-to-increase-their-chances-of-being-acquired","status":"publish","type":"post","link":"https:\/\/dailymarkup.com\/?p=4760","title":{"rendered":"Daily Markup #907: Una Brands shares the key ingredients for e-commerce brands to increase their chances of being acquired"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/1jNlpjMi2BzbJn3WVmcR14KLgfl39w5kAx-nw7bJ--XWpsaAnEaIyeQReHfSKMtTowunNh0W8spfCPhO8AmXGlDVmaKqWB0nMV_R2jgFMJruxKgEaVi4qiaLoP4SkrW70VbL8Lv7CpQijStjweHxPe0\" alt=\"\" \/><figcaption class=\"wp-element-caption\">Photo credit: Vulcan Post<\/figcaption><\/figure>\n\n\n\n<p><strong>Sales that scale<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Growing an e-commerce business? Check out what 500-backed e-commerce aggregator <a href=\"https:\/\/www.una-brands.com\/\">Una Brands<\/a> has to say about turning online businesses into household names. Since their launch in 2021, the team has acquired over 20 businesses!<\/li>\n\n\n\n<li>Country Head of Malaysia <a href=\"https:\/\/www.linkedin.com\/in\/careysu\/\">Carey Su<\/a> shares 5 things e-commerce brands should focus on:\n<ul class=\"wp-block-list\">\n<li><strong>Gross profit.<\/strong> Ideally, a brand should have a gross profit of at least 50%, adding that for brands making less than that, \u201cit\u2019s very hard to spend on marketing and still make a profit after.\u201d<\/li>\n\n\n\n<li><strong>Good unique selling propositions (USP).<\/strong> \u201cYour product and your brand need a good reason to exist,\u201d and brands with a particular niche or have the potential of being one of the top in the market have an advantage.<\/li>\n\n\n\n<li><strong>Potential to expand.<\/strong> Beyond one best-selling product, the potential to expand the line means the potential to grow further. This not only attracts new customers, but also caters to the needs of existing customers.<\/li>\n\n\n\n<li><strong>Multi-pronged marketing strategy.<\/strong> Keep the ideation of marketing strategies in-house, and create different personas to target customers at different stages of the marketing funnel.<\/li>\n\n\n\n<li><strong>Multiple sales channels.<\/strong> Build the capabilities to invest in more sales channels, which includes hiring and training more people to handle sales on a larger scale.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Get the full story on <a href=\"https:\/\/bit.ly\/3RXXk5X\">Vulcan Post<\/a>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Sales that scale<\/p>\n","protected":false},"author":5,"featured_media":4761,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[322],"tags":[361],"class_list":["post-4760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily","tag-una-brands"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Daily Markup #907: Una Brands shares the key ingredients for e-commerce brands to increase their chances of being acquired - Markup<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailymarkup.com\/?p=4760\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Daily Markup #907: Una Brands shares the key ingredients for e-commerce brands to increase their chances of being acquired - Markup\" \/>\n<meta property=\"og:description\" content=\"Sales that scale\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailymarkup.com\/?p=4760\" \/>\n<meta property=\"og:site_name\" content=\"Markup\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/500southeastasia\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-17T16:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-16T14:59:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailymarkup.com\/wp-content\/uploads\/2024\/01\/criteria-una-brands-acquisition-ecommerce-business-malaysia-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ching Yee Ho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dailymarkup.com\/#website\",\"url\":\"https:\/\/dailymarkup.com\/\",\"name\":\"Markup\",\"description\":\"Serving bite-sized news on 500 Southeast Asia&#039;s portfolio companies and insights to fuel your momentum in life and business.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dailymarkup.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dailymarkup.com\/?p=4760#primaryimage\",\"url\":\"https:\/\/dailymarkup.com\/wp-content\/uploads\/2024\/01\/criteria-una-brands-acquisition-ecommerce-business-malaysia-2.jpg\",\"contentUrl\":\"https:\/\/dailymarkup.com\/wp-content\/uploads\/2024\/01\/criteria-una-brands-acquisition-ecommerce-business-malaysia-2.jpg\",\"width\":1200,\"height\":628},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dailymarkup.com\/?p=4760#webpage\",\"url\":\"https:\/\/dailymarkup.com\/?p=4760\",\"name\":\"Daily Markup #907: Una Brands shares the key ingredients for e-commerce brands to increase their chances of being acquired - Markup\",\"isPartOf\":{\"@id\":\"https:\/\/dailymarkup.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dailymarkup.com\/?p=4760#primaryimage\"},\"datePublished\":\"2024-01-17T16:00:00+00:00\",\"dateModified\":\"2024-01-16T14:59:28+00:00\",\"author\":{\"@id\":\"https:\/\/dailymarkup.com\/#\/schema\/person\/519b865263ce8210988e9676b536923f\"},\"breadcrumb\":{\"@id\":\"https:\/\/dailymarkup.com\/?p=4760#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dailymarkup.com\/?p=4760\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dailymarkup.com\/?p=4760#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dailymarkup.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Daily Markup #907: Una Brands shares the key ingredients for e-commerce brands to increase their chances of being acquired\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/dailymarkup.com\/#\/schema\/person\/519b865263ce8210988e9676b536923f\",\"name\":\"Ching Yee Ho\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dailymarkup.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2a65dd4b61125a19ff989c4d621a9a0a8f9e7d34b0118d60e00ecec7fd41e330?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2a65dd4b61125a19ff989c4d621a9a0a8f9e7d34b0118d60e00ecec7fd41e330?s=96&d=mm&r=g\",\"caption\":\"Ching Yee Ho\"},\"url\":\"https:\/\/dailymarkup.com\/?author=5\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Daily Markup #907: Una Brands shares the key ingredients for e-commerce brands to increase their chances of being acquired - Markup","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dailymarkup.com\/?p=4760","og_locale":"en_US","og_type":"article","og_title":"Daily Markup #907: Una Brands shares the key ingredients for e-commerce brands to increase their chances of being acquired - Markup","og_description":"Sales that scale","og_url":"https:\/\/dailymarkup.com\/?p=4760","og_site_name":"Markup","article_publisher":"http:\/\/facebook.com\/500southeastasia","article_published_time":"2024-01-17T16:00:00+00:00","article_modified_time":"2024-01-16T14:59:28+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/dailymarkup.com\/wp-content\/uploads\/2024\/01\/criteria-una-brands-acquisition-ecommerce-business-malaysia-2.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ching Yee Ho","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/dailymarkup.com\/#website","url":"https:\/\/dailymarkup.com\/","name":"Markup","description":"Serving bite-sized news on 500 Southeast Asia&#039;s portfolio companies and insights to fuel your momentum in life and business.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dailymarkup.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dailymarkup.com\/?p=4760#primaryimage","url":"https:\/\/dailymarkup.com\/wp-content\/uploads\/2024\/01\/criteria-una-brands-acquisition-ecommerce-business-malaysia-2.jpg","contentUrl":"https:\/\/dailymarkup.com\/wp-content\/uploads\/2024\/01\/criteria-una-brands-acquisition-ecommerce-business-malaysia-2.jpg","width":1200,"height":628},{"@type":"WebPage","@id":"https:\/\/dailymarkup.com\/?p=4760#webpage","url":"https:\/\/dailymarkup.com\/?p=4760","name":"Daily Markup #907: Una Brands shares the key ingredients for e-commerce brands to increase their chances of being acquired - Markup","isPartOf":{"@id":"https:\/\/dailymarkup.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dailymarkup.com\/?p=4760#primaryimage"},"datePublished":"2024-01-17T16:00:00+00:00","dateModified":"2024-01-16T14:59:28+00:00","author":{"@id":"https:\/\/dailymarkup.com\/#\/schema\/person\/519b865263ce8210988e9676b536923f"},"breadcrumb":{"@id":"https:\/\/dailymarkup.com\/?p=4760#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dailymarkup.com\/?p=4760"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/dailymarkup.com\/?p=4760#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dailymarkup.com\/"},{"@type":"ListItem","position":2,"name":"Daily Markup #907: Una Brands shares the key ingredients for e-commerce brands to increase their chances of being acquired"}]},{"@type":"Person","@id":"https:\/\/dailymarkup.com\/#\/schema\/person\/519b865263ce8210988e9676b536923f","name":"Ching Yee Ho","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dailymarkup.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2a65dd4b61125a19ff989c4d621a9a0a8f9e7d34b0118d60e00ecec7fd41e330?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2a65dd4b61125a19ff989c4d621a9a0a8f9e7d34b0118d60e00ecec7fd41e330?s=96&d=mm&r=g","caption":"Ching Yee Ho"},"url":"https:\/\/dailymarkup.com\/?author=5"}]}},"_links":{"self":[{"href":"https:\/\/dailymarkup.com\/index.php?rest_route=\/wp\/v2\/posts\/4760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailymarkup.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailymarkup.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailymarkup.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dailymarkup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4760"}],"version-history":[{"count":1,"href":"https:\/\/dailymarkup.com\/index.php?rest_route=\/wp\/v2\/posts\/4760\/revisions"}],"predecessor-version":[{"id":4762,"href":"https:\/\/dailymarkup.com\/index.php?rest_route=\/wp\/v2\/posts\/4760\/revisions\/4762"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailymarkup.com\/index.php?rest_route=\/wp\/v2\/media\/4761"}],"wp:attachment":[{"href":"https:\/\/dailymarkup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailymarkup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailymarkup.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}