{"id":4325,"date":"2023-08-07T11:42:59","date_gmt":"2023-08-07T03:42:59","guid":{"rendered":"https:\/\/dailymarkup.com\/?p=4325"},"modified":"2023-08-07T11:43:00","modified_gmt":"2023-08-07T03:43:00","slug":"daily-markup-802-abillion-founder-vikas-garg-shares-how-the-2016-us-election-drove-his-passion-to-use-social-media-for-good","status":"publish","type":"post","link":"https:\/\/dailymarkup.com\/?p=4325","title":{"rendered":"Daily Markup #802: abillion founder Vikas Garg shares how the 2016 US election drove his passion to use social media for good"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"636\" height=\"416\" src=\"https:\/\/dailymarkup.com\/wp-content\/uploads\/2023\/08\/vikas-garg-abillion-900x643-1.jpg\" alt=\"\" class=\"wp-image-4326\" srcset=\"https:\/\/dailymarkup.com\/wp-content\/uploads\/2023\/08\/vikas-garg-abillion-900x643-1.jpg 636w, https:\/\/dailymarkup.com\/wp-content\/uploads\/2023\/08\/vikas-garg-abillion-900x643-1-300x196.jpg 300w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><figcaption class=\"wp-element-caption\">Photo credit: Vikas Garg<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>From hedge to veg<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vikas pivoted from being a hedge fund manager to founding 500-backed <a href=\"https:\/\/www.abillion.com\/explore\">abillion<\/a>, a content-sharing app for eco-conscious consumers, in 2017.<\/li>\n\n\n\n<li>Why? The 2016 US election was the turning point for him when he realized how social media was negatively affecting society, information, and data privacy.&nbsp;<\/li>\n\n\n\n<li>Determined to bring more positive change through social media, he met co-ounder Jonathan, at a 3-month coding boot camp, and they worked together for the next five years to build a platform, which started as just a vegan food recommendation app.<\/li>\n\n\n\n<li>To grow their user base, they attended festivals, events, and engaged with animal rights groups to share the concept with potential users.&nbsp;<\/li>\n\n\n\n<li>Today, abillion boasts a global community of users in 173 countries, moving beyond veganism to living an eco-conscious lifestyle, with new content every few seconds.&nbsp;<\/li>\n\n\n\n<li>Users are given points for making sustainable choices and posting on the app, enabling growth without relying heavily on costly marketing.<\/li>\n\n\n\n<li>abillion continues to drive change not just for consumers, they influence businesses to be more transparent and accountable for sustainability too.&nbsp;<\/li>\n\n\n\n<li>Read the full interview <a href=\"https:\/\/bit.ly\/3DFFz4P\">here<\/a>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>From hedge to veg<\/p>\n","protected":false},"author":5,"featured_media":4326,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[322],"tags":[476],"class_list":["post-4325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily","tag-abillion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - 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