{"id":3877,"date":"2023-02-01T10:33:07","date_gmt":"2023-02-01T02:33:07","guid":{"rendered":"https:\/\/dailymarkup.com\/?p=3877"},"modified":"2023-02-01T10:33:08","modified_gmt":"2023-02-01T02:33:08","slug":"daily-markup-672-dagangan-says-no-to-blitzscaling-yes-to-growing-sustainably-to-serve-more-rural-entrepreneurs-in-indonesia","status":"publish","type":"post","link":"https:\/\/dailymarkup.com\/?p=3877","title":{"rendered":"Daily Markup #672: Dagangan says \u2018no\u2019 to blitzscaling &amp; \u2018yes\u2019 to growing sustainably to serve more rural entrepreneurs in Indonesia"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/oMoSOUHMcf2N97TM2tuRn7tCMEv3ofaOogjL0A0w0L8_PgBTW-myxk-kYyk2i4QRmz5-oD_vxNbD-hib4fIt67PyLJu7jd_5e2TcL_ugKEduI7-TCDRsRi97rcRHD1NlzGnLO9Ul8-qfxppZHrakGCo\" alt=\"\" \/><figcaption class=\"wp-element-caption\">Credit: e27<\/figcaption><\/figure>\n\n\n\n<p><strong>Business unusual<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>500-backed social commerce company <a href=\"https:\/\/www.dagangan.com\/\">Dagangan<\/a> is approaching growth through positive cash flow, culture, and sustainability. With 50 hubs and expanding across Java, the team covers over 17,000 villages, serving more than 30,000 customers.<\/li>\n\n\n\n<li>To get to where they are today, Co-founder &amp; President Wilson Yanaprasetya views fundraising as a finite resource and instead, <a href=\"http:\/\/bit.ly\/3Y98MNH\">focuses on creating an operationally-efficient business<\/a>.<\/li>\n\n\n\n<li>\u201cMore money doesn\u2019t mean that you\u2019re actually winning,\u201d he explained. \u201cWe avoid burning through our runway and create negative blitzscaling. It\u2019s important to focus on product-market fit before you scale and make sure that you are creating positive cash flow.\u201d<\/li>\n\n\n\n<li>Finding a product-market fit in an economical way meant experimenting. \u201cWe are dealing with rural communities, providing same-day delivery in areas 20 kilometres into the forest, jungle, and so on. We figured out that offline currently is the best way to acquire customers. And so we focus on offline customer acquisition which takes more time but is more stable,\u201d Wilson shared.<\/li>\n\n\n\n<li>That\u2019s why the team created the hub-and-spoke model \u2014 using warehouses that may be located deep inside the forest and the villages \u2014 and the network effect \u2014 working with the head of villages in the area, the local key opinion leaders, and so on \u2014 to ensure they gain the trust of the very people they want to serve.<\/li>\n\n\n\n<li>This formula has enabled Dagangan to deliver at 95% cheaper than the nearest alternative and achieve a 10x deeper footprint than their nearest competitor.<\/li>\n\n\n\n<li>Experimentation also helped the team successfully localize their approach from village to village. \u201cNowadays, you cannot just look into China, India, and the US and think: \u2018this will probably work in this market\u2019,\u201d Wilson concluded.<\/li>\n\n\n\n<li>Read the full story on <a href=\"http:\/\/bit.ly\/3Y98MNH\">e27<\/a>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Business unusual<\/p>\n","protected":false},"author":5,"featured_media":3878,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[322],"tags":[462],"class_list":["post-3877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily","tag-dagangan"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Daily Markup #672: Dagangan says \u2018no\u2019 to blitzscaling &amp; \u2018yes\u2019 to growing sustainably to serve more rural entrepreneurs in Indonesia - Markup<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailymarkup.com\/?p=3877\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Daily Markup #672: Dagangan says \u2018no\u2019 to blitzscaling &amp; \u2018yes\u2019 to growing sustainably to serve more rural entrepreneurs in Indonesia - Markup\" \/>\n<meta property=\"og:description\" content=\"Business unusual\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailymarkup.com\/?p=3877\" \/>\n<meta property=\"og:site_name\" content=\"Markup\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/500southeastasia\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-01T02:33:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-01T02:33:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailymarkup.com\/wp-content\/uploads\/2023\/02\/1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"690\" \/>\n\t<meta property=\"og:image:height\" content=\"390\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ching Yee Ho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dailymarkup.com\/#website\",\"url\":\"https:\/\/dailymarkup.com\/\",\"name\":\"Markup\",\"description\":\"Serving bite-sized news on 500 Southeast Asia&#039;s portfolio companies and insights to fuel your momentum in life and business.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dailymarkup.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dailymarkup.com\/?p=3877#primaryimage\",\"url\":\"https:\/\/dailymarkup.com\/wp-content\/uploads\/2023\/02\/1.jpg\",\"contentUrl\":\"https:\/\/dailymarkup.com\/wp-content\/uploads\/2023\/02\/1.jpg\",\"width\":690,\"height\":390},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dailymarkup.com\/?p=3877#webpage\",\"url\":\"https:\/\/dailymarkup.com\/?p=3877\",\"name\":\"Daily Markup #672: Dagangan says \u2018no\u2019 to blitzscaling &amp; 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