{"id":3825,"date":"2023-01-06T08:53:55","date_gmt":"2023-01-06T00:53:55","guid":{"rendered":"https:\/\/dailymarkup.com\/?p=3825"},"modified":"2023-01-06T08:53:56","modified_gmt":"2023-01-06T00:53:56","slug":"daily-markup-656-ayannahs-razor-sharp-focus-on-these-4-key-areas-led-to-their-long-term-success-with-msmes-in-the-philippines-and-indonesia","status":"publish","type":"post","link":"https:\/\/dailymarkup.com\/?p=3825","title":{"rendered":"Daily Markup #656: Ayannah\u2019s razor-sharp focus on these 4 key areas led to their long-term success with MSMEs in the Philippines and Indonesia"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/IJjaq8fAxndAcNgaRD0lXLrt-awJmF0DSJPepBZyBTukobGbVNV_7wTlMzfL09dhQEDWJQv32tAvPkjN4OoH4Tbz7ySA2EYFDYsw7GKAeb5oLfy4SGQ4ibYr5Ehw6bCU8Xa1b9R4wIhH21OTVii9XFf50KRRluqefobiVWhRQG-BX7CgWP7tsay8O8CgEQ\" alt=\"\" \/><figcaption class=\"wp-element-caption\">Credit: <a href=\"https:\/\/www.pexels.com\/photo\/people-walking-on-market-4445848\/\">Tom Fisk from Pexels<\/a>\u00a0<\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>Scaling success&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cWe describe our platform as a three-layer wedding cake. The bottom layer is payments, the middle layer is commerce, and the topmost layer is open finance or open banking,\u201d explained Mikko Perez, Founder &amp; CEO of 500-backed fintech company <a href=\"https:\/\/www.ayannah.com\/\">Ayannah<\/a>.<\/li>\n\n\n\n<li>Ayannah is a <a href=\"https:\/\/bit.ly\/3vEThkn\">direct B2B2C software-as-a-service which enables digital finance and digital commerce transactions<\/a>. The platform allows financial institutions and consumer brands to reach the growing middle class &#8211; particularly the entrepreneurs of micro, small and medium enterprises (MSMEs) &#8211; through digital and hyperlocal channels in the Philippines and Indonesia.<\/li>\n\n\n\n<li>What makes Ayannah unique? The team attributes their success to these 4 key factors:&nbsp; staying razor-focused on the underbanked and underserved, serving MSME entrepreneurs, partnering with financial service providers and consumer brands, and working with cooperatives.<\/li>\n\n\n\n<li>\u201cThere are thousands of cooperatives in the Philippines and Indonesia and most of them still do not have digital platforms to help them serve their members,\u201d explained Adrian Lorenzo, Country Managing Director (Indonesia). \u201cWe work closely with them to help their members &#8211; many of whom are MSME entrepreneurs or aspiring to be &#8211; grow their income and sales with digital tools, connect them to financing, and even give them better bargaining power with suppliers.\u201d<\/li>\n\n\n\n<li>Mikko added, \u201cWe actually interact with the cooperatives we work with, and we assist them whether that is in capital or technology. We also help them get access to cheaper capital through local investors or international investors across Asia.\u201d<\/li>\n\n\n\n<li>With an uncompromising emphasis on strong partnerships, as well as a measured and structured approach to growth, Ayannah grew their \u2018lending-as-a-service\u2019 platform from an initial lending volume of US$7,000 (December 2020) to processing close to US$2M a month in loans today while maintaining a 100% collection rate (zero non-performing loans) \u2014 that is no mean feat!<\/li>\n\n\n\n<li>Listen to the full podcast episode <a href=\"https:\/\/bit.ly\/3vEThkn\">here<\/a>.<\/li>\n<\/ul>\n\n\n\n<p><strong>Stories you may have missed:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/bit.ly\/dailymarkup654\">Prenetics<\/a> acquires precision oncology company ACT Genomics<\/li>\n\n\n\n<li><a href=\"https:\/\/bit.ly\/dailymarkup654\">Aerodyne Group<\/a> branches out from Malaysia to Brazil with Grupo DR1 acquisition<\/li>\n\n\n\n<li><a href=\"https:\/\/bit.ly\/dailymarkup655\">Transcelestial<\/a> partners Teleplex to bring superfast &amp; affordable Internet to hard-to-reach rural areas in Malaysia<\/li>\n\n\n\n<li><a href=\"https:\/\/bit.ly\/3G9Ahzi\">Parcel Perform<\/a> and Quiet Platforms partner to build&nbsp; next-generation logistics model to revolutionize the global supply chain for retail.<\/li>\n\n\n\n<li><a href=\"https:\/\/bit.ly\/3id4FRh\">Carousell Philippines<\/a> expects millennials and Gen Zs to lead property sales on its online platform in the next three years.<\/li>\n\n\n\n<li>British e-bike brand Volt&nbsp; announced a new insurance collaboration with <a href=\"https:\/\/bit.ly\/3WKEYXb\">Laka<\/a>, to provide its riders with access to the bike insurance firm\u2019s collective scheme.<\/li>\n\n\n\n<li>Season 2 of \u201cThe Apprentice: ONE Championship Edition\u201d reality series confirmed <a href=\"https:\/\/bit.ly\/3QieutG\">Nas Academy<\/a> Founder &amp; CEO Nuseir Yassin as one of its judges.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/bit.ly\/3jL1X5T\">Boxgreen<\/a> was ranked #10 by Great Place To Work in Singapore \u2014 the team\u2019s second time receiving this award.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Scaling success&nbsp; Stories you may have missed:<\/p>\n","protected":false},"author":5,"featured_media":3826,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[322,319],"tags":[369],"class_list":["post-3825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily","category-weekly-roundup","tag-ayannah"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Daily Markup #656: Ayannah\u2019s razor-sharp focus on these 4 key areas led to their long-term success with MSMEs in the Philippines and Indonesia - Markup<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailymarkup.com\/?p=3825\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Daily Markup #656: Ayannah\u2019s razor-sharp focus on these 4 key areas led to their long-term success with MSMEs in the Philippines and Indonesia - Markup\" \/>\n<meta property=\"og:description\" content=\"Scaling success&nbsp; 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