{"id":3298,"date":"2022-06-22T13:56:20","date_gmt":"2022-06-22T05:56:20","guid":{"rendered":"https:\/\/dailymarkup.com\/?p=3298"},"modified":"2022-06-22T14:18:59","modified_gmt":"2022-06-22T06:18:59","slug":"daily-markup-529-est-puts-asian-stories-on-the-global-stage-grab-hires-new-leaders-for-grabads-abillion-launches-in-italian","status":"publish","type":"post","link":"https:\/\/dailymarkup.com\/?p=3298","title":{"rendered":"Daily Markup #529: EST puts Asian stories on the global stage; Grab hires new leaders for GrabAds; abillion launches in Italian"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/Gs2941xqkcWSSwtF6C26soGbz0Rn_nFv2Zt2B2tQ0ICxCbzVriGEdhbN0qvgruQ9sqDUCJGcdUX_NPAHFs74sqfZLOg53ITcYQ0p9D1eSulIaEvgrBJth7zTIpCKWPAa-oAZyES2r3v_l8IW4Q\" alt=\"\" \/><figcaption>Credit: EST<\/figcaption><\/figure>\n\n\n\n<p><strong>New voice for Asian youths<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u201cOur hope is to build a bridge from East to West so that Asian youth in Australia see themselves reflected in global media stories,\u201d said Keshia Hannam, Editor-in-chief of Eastern Standard Times (EST).&nbsp;<\/li><li>500-backed EST Media launched <a href=\"https:\/\/www.easternstandardtimes.com\/\">Eastern Standard Times<\/a> (EST) in Australia \u2013 <a href=\"https:\/\/www.bandt.com.au\/eastern-standard-times-goes-live-in-australia-aiming-to-become-new-voice-for-asian-youth\/\">a new global media platform<\/a> that boasts an all-Asian editorial team based in Sydney, Los Angeles, and New York, with production teams spread across Australia and Asia.<\/li><li>The goal? To challenge and celebrate narratives about Asian people and culture, and foster a borderless community for Asian youth around the world.<\/li><li>\u201cWhen it comes to reporting on stories about Asia in Australia, it\u2019s important that they are told by people who have lived them and that starts by shaking up what newsrooms look like, and what qualifies as a \u2018good\u2019 story pitch,\u201d shared Keshia.<\/li><li>\u201cFor too long, the West has dominated the media narrative,\u201d commented EST Co-founder &amp; Chairman Jaeson Ma. \u201cAsian excellence in storytelling and content production has always existed. Now it\u2019s time that it\u2019s given a global stage.\u201d<\/li><li>Get the full story <a href=\"https:\/\/www.bandt.com.au\/eastern-standard-times-goes-live-in-australia-aiming-to-become-new-voice-for-asian-youth\/\">here<\/a>.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/CEhtdJw5jNhpfomM8NKnlYzHmdMhqzmISyIgrUac1fFa32QamamKianh-788NdKurobBJ0-4nQRaOH1o0BwxWKPCf8ZXRs9uojBudvcsdRwpW6YGEAhPzRqAj2T8vFaItPsvLCevHhGA89uxkA\" alt=\"\" \/><figcaption>Credit: Branding in Asia<\/figcaption><\/figure>\n\n\n\n<p><strong>Let&#8217;s high five on this<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Staying true to their ESG promise, 500-backed super app <a href=\"https:\/\/www.grab.com\/\">Grab<\/a> announced <a href=\"https:\/\/www.brandinginasia.com\/grab-makes-series-of-appointments-to-lead-marketing-technology-and-business-functions\/\">a new leadership team<\/a> for GrabAds to strengthen the company\u2019s advertising capabilities as well as its technology, product, marketing, partnership, and operational capabilities.<\/li><li>Need a quick recap? Last month, Grab announced that it is <a href=\"https:\/\/www.grab.com\/sg\/press\/social-impact-safety\/grab-announces-three-esg-goals-for-sustainable-and-inclusive-growth\/\">working towards increasing the percentage of women on its leadership bench<\/a> to 40% by 2030, up from 34% currently.<\/li><li>The new appointments include:<ul><li>Jennie Johnson, Head of Marketing for GrabAds<\/li><li>Kaia Lai, Head of Product for Search and Personalization Technology<\/li><li>Christina Lin Product Marketing Lead for Ads and Personalization Technology<\/li><li>Kareen Mendoza, Regional Financial Services Partnership Lead<\/li><li>Yi Ling Wong, Head of Sales Operations<\/li><\/ul><\/li><li>\u201cI\u2019m thrilled to welcome these leaders, who will be instrumental in furthering the GrabAds mission: helping merchants and advertisers build their brand while driving real-world sales impact using Southeast Asia\u2019s leading super app,\u201d said Ken Mandel, Regional Managing Director and Head of GrabAds and Brand Insights.<\/li><li>Read the full announcement <a href=\"https:\/\/www.brandinginasia.com\/grab-makes-series-of-appointments-to-lead-marketing-technology-and-business-functions\/\">here<\/a>.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/4AbtzKDOvbazSVwvVsrQVRqLN1XI-0PD6SHc2KWRjVJ-Vdz9ZOHsR1cXDZyix_LdE9-dqwX7yqr65yvSziRHxMNmCNFmFbGtuzwE9sGzDZhMSWBOrUzwg_87ufvquI3Cx_MxB2Phvm2-dsVaMw\" alt=\"\" \/><figcaption>Credit: abillion<\/figcaption><\/figure>\n\n\n\n<p><strong>Transcending borders &amp; culture<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Bravissimo! To connect deeper with their strong Italian community, 500-backed sustainability platform <a href=\"https:\/\/www.abillion.com\/\">abillion<\/a> launched the <a href=\"https:\/\/www.abillion.com\/articles\/abillion-is-now-available-in-italian\">Italian version of its app<\/a>!<\/li><li>Since the company\u2019s launch in 2018, Italian users have contributed over half a million reviews of vegan food and products!\u00a0<\/li><li>With abillion pledging US$1 for every review posted, over US$600,000 worth of donations have gone on to benefit its non-profit partners, including two of their largest beneficiaries in Italy: wildlife rescue center Rifugio Miletta, and animal sanctuary Santuario Capra Libera Tutti.<\/li><li>abillion aims to further localize its app for other countries, and roll out features like \u2018marketplace\u2019 in more communities.<\/li><li>Read the full announcement <a href=\"https:\/\/www.abillion.com\/articles\/abillion-is-now-available-in-italian\">here<\/a>.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>New voice for Asian youths \u201cOur hope is to build a bridge from East to West so that Asian youth in Australia see themselves reflected in global media stories,\u201d said Keshia Hannam, Editor-in-chief of Eastern Standard Times (EST).&nbsp; 500-backed EST Media launched Eastern Standard Times (EST) in Australia \u2013 a new global media platform that [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3299,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[322],"tags":[476,530,143],"class_list":["post-3298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily","tag-abillion","tag-est-media","tag-grab"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Daily Markup #529: EST puts Asian stories on the global stage; Grab hires new leaders for GrabAds; abillion launches in Italian - Markup<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailymarkup.com\/?p=3298\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Daily Markup #529: EST puts Asian stories on the global stage; 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