{"id":3295,"date":"2022-06-21T11:27:13","date_gmt":"2022-06-21T03:27:13","guid":{"rendered":"https:\/\/dailymarkup.com\/?p=3295"},"modified":"2022-06-21T11:27:14","modified_gmt":"2022-06-21T03:27:14","slug":"daily-markup-528-storehub-builds-the-bridge-to-equality-carousell-platforms-enable-sustainable-shopping-ematic-makes-the-right-marketing-mix","status":"publish","type":"post","link":"https:\/\/dailymarkup.com\/?p=3295","title":{"rendered":"Daily Markup #528: StoreHub builds the bridge to equality; Carousell platforms enable sustainable shopping; Ematic makes the right marketing mix"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/P5AB1eZ1uwDrePQcxxn8N5Ung05W2AcZN2d-IhESlcblj-16u1COrmgR2miiK9Iu7CpUT5t124CvE-qIcAULMenGbX8TAYgtG7L665N2lrGH6adSo1zZQ3cCMNRRo-MQkHCsMy1fiPNZcD8eFg\" alt=\"\" \/><figcaption>Credit: FirstClasse<\/figcaption><\/figure>\n\n\n\n<p><strong>Online lifeline for struggling businesses<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u201cThe biggest problems in the world are caused by great inequalities,\u201d said Co-founder &amp; CEO Wai Hong Fong of 500-backed <a href=\"https:\/\/www.storehub.com\">StoreHub<\/a>. \u201cWhy do some people have good access to technology and some people don\u2019t? <a href=\"https:\/\/500.co\/theglobalvc\/how-storehub-is-helping-small-retailers-in-southeast-asia-digitize-their-operations\">We want to even out that inequality<\/a> in parts of the world where this is a major problem.\u201d<\/li><li>To do that, the company serves as a technology bridge for small-to-medium businesses, including food trucks, cafes, and salons, by providing an affordable point-of-sale system. Today, StoreHub operates in Malaysia, Thailand, and the Philippines, helping retail companies and restaurants make the leap online.<\/li><li>Ultimately, Wai Hong wants to engage meaningfully with these underserved businesses. And that\u2019s exactly what StoreHub did when the first lockdown in Malaysia was enforced. \u201cIf enough of our customers don\u2019t do well, we won\u2019t do well either,\u201d he explained. This led to them rolling out a food delivery app within 48 hours!<\/li><li>Today, StoreHub\u2019s customers are saying, \u201cIf it\u2019s not for StoreHub, if it\u2019s not for Beep, we wouldn\u2019t be alive right now.\u201d<\/li><li>Listen to the full podcast episode <a href=\"https:\/\/500.co\/theglobalvc\/how-storehub-is-helping-small-retailers-in-southeast-asia-digitize-their-operations\">here<\/a>.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/UpBQqEaHDlikpwyqBASPmKrBmq7I1qMlo6dCr3PooRsVhMeZ33BaSXPrbTgk4ozpUXCg8Yo40VgqdFfQpx0W0feeMbx6sweUCwvEk8Hx1cIWkBMMnXnNAbKYfwfk6OQYiqhvumHNxx5Z5lgMKw\" alt=\"\" \/><figcaption>Credit: MARKETECH APAC<\/figcaption><\/figure>\n\n\n\n<p><strong>Shopping sustainably with recommerce<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Are you prepared to pay more to shop sustainably? 55% of shoppers surveyed on 500-backed <a href=\"https:\/\/www.carousell.sg\/\">Carousell<\/a>\u2019s recommerce platforms <a href=\"https:\/\/marketech-apac.com\/carousell-media-group-iab-seaindia-partner-to-unveil-report-on-asian-consumers-purchasing-attitudes\/\">say they are<\/a>!<\/li><li>Carousell Media Group (CMG) and the Interactive Advertising Bureau Southeast Asia and India (IAB SEA+India) partnered to release a new report developed from a survey of more than 61,500 users on Carousell\u2019s platform across Singapore, Hong Kong, Vietnam, Malaysia, and the Philippines.<\/li><li>JJ Eastwood, Managing Director at CMG said, \u201cWe see a significant swing towards shopping sustainably to mitigate climate change and protect the environment, rather than purely to save money.\u201d<\/li><li>\u201cIt is also gratifying to see that our Carousell Group marketplaces are now synonymous with sustainability and social ethics, and we have seen a quantum increase in usage of our recommerce marketing platforms over the past two years,\u201d he added.<\/li><li>Get the research highlights <a href=\"https:\/\/marketech-apac.com\/carousell-media-group-iab-seaindia-partner-to-unveil-report-on-asian-consumers-purchasing-attitudes\/\">here<\/a>.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/78BPYAxofR7ncxi7cgGrjCwtoU7m9Gpe6Sd0eURI0sodjoDnftgZyfXmfdE11CHfBLEBYcEuZFdtxDc97uk6Zivhc_KV4bCrm-tz3t117fEAfMLYgmb1KOzwVbidzyyhRPfw2fXmbNa9CB1N-A\" alt=\"\" \/><figcaption>Credit: Mopinion<\/figcaption><\/figure>\n\n\n\n<p><strong>Alleviating a marketer\u2019s headache<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The proliferation of martech tools presents a ripe opportunity for businesses to advertise more effectively, but it can also be overwhelming. According to <a href=\"https:\/\/www.statista.com\/statistics\/1131436\/number-martech-solutions\/\">Statista<\/a>, there are close to 10,000 martech tools for marketers to choose from!<\/li><li>That\u2019s where 500-backed martech consultancy <a href=\"https:\/\/www.ematicsolutions.com\">Ematic Solutions<\/a> comes in. Its <a href=\"https:\/\/www.globenewswire.com\/news-release\/2022\/06\/13\/2461254\/0\/en\/VWO-and-Ematic-Solutions-Partner-to-Raise-the-Bar-in-CRO-for-APAC.html\">new partnership with experimentation platform VWO<\/a> is set to benefit brands in Singapore, Malaysia, Thailand, Vietnam, Indonesia, Philippines, Taiwan, Hong Kong, and Bosnia and Herzegovina.<\/li><li>Ematic helps businesses adopt the right technology mix for their marketing efforts, and the two companies will help fast-growing Asian businesses discover, experiment, and adopt top-notch martech tools, and in turn generate higher returns on investment.<\/li><li>&#8220;Through the partnership, we can help APAC businesses build a robust, future-proof martech stack to support their growth,&#8221; said Brenda Tan, Head of Partnership.<\/li><li>Read the full announcement <a href=\"https:\/\/www.globenewswire.com\/news-release\/2022\/06\/13\/2461254\/0\/en\/VWO-and-Ematic-Solutions-Partner-to-Raise-the-Bar-in-CRO-for-APAC.html\">here<\/a>.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Online lifeline for struggling businesses \u201cThe biggest problems in the world are caused by great inequalities,\u201d said Co-founder &amp; CEO Wai Hong Fong of 500-backed StoreHub. \u201cWhy do some people have good access to technology and some people don\u2019t? We want to even out that inequality in parts of the world where this is a [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3296,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[322],"tags":[45,482,396],"class_list":["post-3295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily","tag-carousell","tag-ematic","tag-storehub"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Daily Markup #528: StoreHub builds the bridge to equality; Carousell platforms enable sustainable shopping; Ematic makes the right marketing mix - Markup<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailymarkup.com\/?p=3295\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Daily Markup #528: StoreHub builds the bridge to equality; Carousell platforms enable sustainable shopping; Ematic makes the right marketing mix - Markup\" \/>\n<meta property=\"og:description\" content=\"Online lifeline for struggling businesses \u201cThe biggest problems in the world are caused by great inequalities,\u201d said Co-founder &amp; CEO Wai Hong Fong of 500-backed StoreHub. \u201cWhy do some people have good access to technology and some people don\u2019t? 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