{"id":2904,"date":"2022-01-17T07:24:37","date_gmt":"2022-01-17T07:24:37","guid":{"rendered":"https:\/\/dailymarkup.com\/?p=2904"},"modified":"2022-01-17T07:24:38","modified_gmt":"2022-01-17T07:24:38","slug":"daily-markup-420-carousell-signs-on-automotive-motorcycle-partners-to-boost-content-bukalapaks-busy-year-with-microsoft-grab-emtek-more-talkpush-offers-tips-for-high-volume","status":"publish","type":"post","link":"https:\/\/dailymarkup.com\/?p=2904","title":{"rendered":"Daily Markup #420: Carousell signs on automotive &amp; motorcycle partners to boost content; Bukalapak\u2019s busy year with Microsoft, Grab, Emtek &amp; more; TalkPush offers tips for high-volume recruitment"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/-epjCIO4ggovNV-PSaKu_LFl-d46_ar7dU--QAuMes3PI98XLvur0Jxra0eWCicN6HgtljmxGMFv2ZFNwL7OOzJZFKpc62M_eelR8z6ksn4YufTGtwH6RFjjdOWrFqz32lKLbaJs\" alt=\"\" \/><figcaption>Credit: <a href=\"https:\/\/www.pexels.com\/@photosbymishra?utm_content=attributionCopyText&amp;utm_medium=referral&amp;utm_source=pexels\">Sourav Mishra<\/a> from<a href=\"https:\/\/www.pexels.com\/photo\/photo-of-motorcycle-parked-near-cars-2747550\/?utm_content=attributionCopyText&amp;utm_medium=referral&amp;utm_source=pexels\"> Pexels<\/a><\/figcaption><\/figure>\n\n\n\n<p><strong>Boosting content<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>OneShift by Carousell, a subsidiary of 500-backed <a href=\"https:\/\/www.carousell.sg\/\">Carousell Group<\/a>, has <a href=\"https:\/\/press.carousell.com\/2022\/01\/10\/oneshift-by-carousell-formalises-its-first-automotive-content-partnership-with-horizon-drivers-club\/\">partnered with two content creators<\/a>, Tri33ple (pronounced Triple Three) and Horizon Drives\u2019 Club (HDC).<\/li><li>Tri333ple is OneShift by Carousell\u2019s lead motorcycle partner while HDC is the lead automotive partner.<\/li><li>There will be collaboration on selected editorial, photo, and video content across the OneShift by Carousell and Tri333ple platforms, while Tri333ple\u2019s content will be <a href=\"https:\/\/www.oneshift.com\/bikes\/12553\/press-release-oneshift-by-carousell-partners-with-motorcycle-content-creators-tri333ple\">syndicated to OneShift by Carousell<\/a> as well as the Carousell app.<\/li><li>According to a <a href=\"https:\/\/www.oneshift.com\/bikes\/12553\/press-release-oneshift-by-carousell-partners-with-motorcycle-content-creators-tri333ple\">press release<\/a>, motorcycle and motorcycle-related listings comprise 30% of Carousell Group\u2019s total automotive listings of more than half a million. The autos vertical is currently Carousell Group\u2019s largest, contributing a third of the Group\u2019s revenue.<\/li><li>Read the full article <a href=\"https:\/\/press.carousell.com\/2022\/01\/10\/oneshift-by-carousell-formalises-its-first-automotive-content-partnership-with-horizon-drivers-club\/\">here<\/a>.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/hMkmWW8IXnlBuY2cUJ37jN8G196Tbj-aMyd6tqeGI2iDFkg0JJsTsFtwJsoJLNNkNMjyfHimtoaE_MmPqC6RpzQaK1rFlxaUVRBTFXE-PVQ-loYX-6peQ9Ly4E-wcH_SaiaWAIYZ\" alt=\"\" \/><figcaption>Credit: KrAsia<\/figcaption><\/figure>\n\n\n\n<p><strong>Achievements unlocked<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>2021 was a big year for 500-backed Bukalapak with its listing on the Indonesian stock exchange. Here\u2019s <a href=\"https:\/\/www.linkedin.com\/posts\/pt-bukalapak-com_bukalapak-2021-kaleidoscope-activity-6887331284855734272-aFo5\">what else the company has been up to<\/a>:<ul><li>Helped raise and distribute more than US$139,000 worth of personal protective equipment and meals for people in need during the pandemic<\/li><li>Collaborated with another 500-backed company, Grab, and Emtek to vaccinate and upskill 10,000 MSMEs via an accelerator program<\/li><li>Launched an e-learning platform with Microsoft for MSMEs to improve their digital literacy and business management skills<\/li><li>Launched BMoney to enable easier investment and BukuMitra to help MSMEs on its platform manage bookkeeping and digital marketing<\/li><li>Based on a Nielsen survey, Bukalapak is leading the offline-to-online (O2O) market in Indonesia, with 42% of stalls in the O2O business using the Mitra Bukalapak app<\/li><\/ul><\/li><li>Read the company\u2019s review of 2021 <a href=\"https:\/\/www.linkedin.com\/posts\/pt-bukalapak-com_bukalapak-2021-kaleidoscope-activity-6887331284855734272-aFo5\">here<\/a>.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/c3UHc7b53eq-td-_1QHpExWWuV77xFhvZRSIkSAfkJGgvDpL4cgDjNSPk-P_HgCyeSpqdDyaYumu8M6-oL18kzpYPbBK-ZEs5kH-pW7r2WFJvCyzr7zS471ojyUgu5gMqetHD8ev\" alt=\"\" \/><figcaption>Credit: IQOR<\/figcaption><\/figure>\n\n\n\n<p><strong>Recruiting done right<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>In a podcast, Max Armbruster, CEO of 500-backed recruitment tech company <a href=\"https:\/\/talkpush.com\/\">TalkPush<\/a>, shares <a href=\"https:\/\/www.iqor.com\/podcasts\/ep-32-how-to-achieve-high-volume-talent-recruiting-success\/\">best practices for achieving high-volume talent recruiting success<\/a> at scale.<\/li><li>One way is to look at recruitment from a marketing standpoint. Digital marketing automation tools can help companies attract candidates who are just browsing and considering their options.<\/li><li>LinkedIn and Indeed offer large talent pools, but social media platforms like Facebook, Instagram, and TikTok are more effective for companies on the lookout for younger talent.<\/li><li>Just because recruitment can be automated, doesn\u2019t mean it should be devoid of the personal touch. Companies should maximize the benefits of automation &#8211; one way is to target messages to certain populations through demographic segmentation, location, and preferences.<\/li><li>Learn more from Max <a href=\"https:\/\/www.iqor.com\/podcasts\/ep-32-how-to-achieve-high-volume-talent-recruiting-success\/\">here<\/a>.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Boosting content OneShift by Carousell, a subsidiary of 500-backed Carousell Group, has partnered with two content creators, Tri33ple (pronounced Triple Three) and Horizon Drives\u2019 Club (HDC). Tri333ple is OneShift by Carousell\u2019s lead motorcycle partner while HDC is the lead automotive partner. There will be collaboration on selected editorial, photo, and video content across the OneShift [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2905,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[322],"tags":[354,45,414],"class_list":["post-2904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily","tag-bukalapak","tag-carousell","tag-talkpush"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Daily Markup #420: Carousell signs on automotive &amp; motorcycle partners to boost content; Bukalapak\u2019s busy year with Microsoft, Grab, Emtek &amp; more; TalkPush offers tips for high-volume recruitment - Markup<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailymarkup.com\/?p=2904\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Daily Markup #420: Carousell signs on automotive &amp; motorcycle partners to boost content; Bukalapak\u2019s busy year with Microsoft, Grab, Emtek &amp; more; TalkPush offers tips for high-volume recruitment - Markup\" \/>\n<meta property=\"og:description\" content=\"Boosting content OneShift by Carousell, a subsidiary of 500-backed Carousell Group, has partnered with two content creators, Tri33ple (pronounced Triple Three) and Horizon Drives\u2019 Club (HDC). 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